Furmint: Still Going Strong FurmintUSA Promotions Continue Across the US; Sponsored by the Hungarian Tourism Agency (Napa, California) October 25, 2018 – In November 2018, Mr. Laszlo Bálint dip. WSET (director of operations), and Mr. Balázs Humayer (co-founder) of FurmintUSA will embark upon a west coast promotional tour with tastings and events in San Diego and […]

FurmintUSA Continues to Attain Recognition for Dry Furmint Wines in the U.S. Market (Budapest, Hungary) July 31, 2017 – Tokaji wine has long enjoyed a high-class reputation (King Louis XIV called it “the wine of kings and the king of wines”). Now dry versions, moderately priced, aromatic, and complex, have positively captured the imagination and […]

Hungarian Furmint Wines Continue to Gain Recognition (Budapest, Hungary – April 30, 2017) – Winemakers from Hungary, under the FurmintUSA marketing initiative, recently completed a promotional roadshow to six states, conducting 38 tastings and participating at the Wine & Spirits Wholesales of America (WSWA) 74th Annual Convention & Exposition. Taking place in the March and […]

Budapest, Hungary – FurmintUSA, a marketing initiative helping to promote Hungarian wines made from the grape Furmint, experienced further successes with its efforts over recent months. Chief among the initiatives was a sponsored hospitality suite at the annual TEXSOM Conference in August, followed by a trade visits to Washington DC, Annapolis, and Chicago. In addition, […]

FurmintUSA conducted a marketing blitz this spring in New York City, Washington, D.C., San Francisco and Los Angeles, showcasing Hungary’s signature white grape, Furmint. The first shipment of 1,000 cases of dry Furmint wines from nine Hungarian wineries arrived in February. The wineries included Barta Winery, Basilicus Winery, Gróf Degenfeld Winery, Erzsébet Cellar, Kvaszinger Winery, […]

This month Furmint USA conducted a ten day marketing blitz in NYC and Washington DC showcasing Hungary’s signature white grape Furmint. Most wine consumers are unwittingly familiar with the grape through its use in the prestigious Tokaji Aszu dessert wines.  As the name suggests, Furmint dominates the Tokaj region which was the world’s first appellation […]

(Budapest, Hungary) – Interest in Hungary’s flagship dry white wines continues to gain momentum in the U.S. as FurmintUSA launches its inaugural winemaker promotional tour in early 2016. Esteemed Hungarian winemakers from the Tokaj region will travel to four major U.S. cities in March and April. They will meet with members of the wine trade […]

Once virtually unknown on U.S. shores, dry Furmint varietal wines, which are related to the popular sweet Tokaji wines from Hungary, continue to gain awareness in the United States thanks to the FurmintUSA marketing campaign. Hungarian Furmint started gaining widespread attention on U.S. shores at the end of 2014 through the FurmintUSA campaign, an educational […]

Dry furmints creating quite a buzz in the wine world I am willing to bet a survey of American wine drinkers would reveal that the vast majority have no idea Hungary is home to a world-class wine region. That wine region is Tokaj (pronounced toe-keye). I bet fewer still have heard of the furmint grape. […]

Furmint comes to town Wine aficionados are always curious when presented with a little-known grape variety or a bottle from a new winemaking venture. Last weekend, a gaggle of wine writers, followed up by an eager group of consumers, descended on the Sonoma Community Center to learn about and taste one of Hungary’s indigenous grapes, […]