FB International LLC has been working with New Wines of Hungary, a consortium of wines from the Tokaj region of Hungary, to help them augment their presence in the American market. Our Florida-based partner, Rick Perry, has been organizing wine tasting events in the community. Click here to read about the Crawfish Boil where Rick showcased the wines in April of this year.
In recent years, American interest in wine has skyrocketed. According to the International Organisation of Vine and Wine, Americans consumed 4.2 billion bottles of wine in 2016–that’s 13% of global wine consumption! With the world’s largest wine market, it can be difficult for new players to find their place. So what makes these Hungarian wines such great contenders? In the words of Balasz Humayer, president of New Wines of Hungary, it is the “uniqueness, [the] reasonable price, and the high quality-to-value coefficient of Hungarian wines [that] could result in a significant competitive advantage in the saturated yet open-minded US market.”
Recently, Rick held a free wine tasting at the Rotary Youth Services event at the Promenade in Bonita Springs, Florida. More than 500 rotarians were in attendance. Being surrounded by water, it’s no surprise that seafood was on the menu for the day. Read on to hear about the feedback Rick received about the various Tokaji wines made available for tasting.
The wine tasting paired extremely well with the seafood offering and helped to make the Rotary event a success. Like the attendees featured above, we are looking forward to seeing these Hungarian Tokaji wines in more stores and restaurants soon!